Product Innovation drives competitiveness by developing new products, materials, and manufacturing methods. It combines research, design, and technology to meet evolving market demands. Effective innovation reduces time-to-market, improves product quality, and increases revenue potential. Key practices include rapid prototyping, R&D collaboration, testing, and customer feedback integration to create products that stand out in the market.
Calvin Carlo – Project Head
Challenges include high R&D costs, uncertain market reception, and integration with existing processes. A strategic approach ensures that new products are viable, cost-effective, and aligned with business goals.