The competitiveness of industry is based on the ability to innovate. The association supports members in implementing new ideas, technologies, and processes by providing access to collaboration networks, expert knowledge, and funding sources. Innovation-focused working groups, collaboration platforms, and partnerships with universities and development centres enable members to bring ideas to life more quickly. Inspiring seminars, pilot projects, and discussions are also organised in the fields of artificial intelligence, automation, and green technology. Innovation does not always mean a major revolution; sometimes a small change is enough to increase efficiency, reduce waste, or improve workflow. The association believes that every company can be innovative if it has the right support and environment, and this is exactly what it works to provide.​